
Privacy Policy
This website is operated by Rupp Austria GmbH, 6912 Hörbranz, Krüzastraße 8 (“we” or “us”). This privacy policy describes how we, as the data controller, process your personal data in connection with this website.
1. What data we process about you
During your visit to this website we will collect the following information:
The date and time of accessing a page on our website, your IP address, the name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see point 2) and the information you yourself provide by filling in the form to register for our newsletter, filling out the application form, filling out a participation form for competitions or filling out the order form.
There is no obligation to actually provide the data we ask you to provide on our website. However, if you do not do so, you will not be able to use all the features of the website.
2. Cookies
This website uses so-called cookies. A cookie is a small file that can be stored on your computer when you visit a website. Basically, cookies are used to offer users additional functions on a website. They can be used, for example, to make it easier for you to navigate a website, to enable you to continue using a website where you left it and/or to save your preferences and settings when you visit the website again. Cookies cannot access, read or change any other data on your computer.
When you visit our website, cookie information appears that informs you of the use of cookies on our website as described in this privacy policy and enables you to set and consent to the use of certain cookies. By giving your consent, you consent to the use of the cookies affected by it and the associated processing of data. You can revoke this consent at any time by either changing the cookie settings on our website or your browser settings. The legality of the processing carried out on the basis of the consent until the revocation is not affected by the revocation.
In the following sections “Technically required cookies”, “Cookies for analyzing surfing behavior” and “Cookies for advertising purposes” we explain which types of cookies we use and which data is processed by these cookies.
Unless specific deletion periods are specified in the following sections on cookies, the following generally applies with regard to the storage period: You have control over whether and which cookies are set by setting your browser accordingly. Most browsers are set by default to allow cookies to be set without restriction. You can change this and restrict it or block cookies from being set. And you can delete cookies that have been set in your browser at any time; if your browser is set accordingly, deletion can also occur automatically. If you would like to know more about how to take these steps, please use the “Help” function in your browser.
Please note that blocking or deleting cookies may impact your online experience and prevent you from fully using this website.
2.1 Technically required cookies
Some functions of this website require cookies. Cookies are technically necessary for these functions. This includes assigning a session to a user (session cookies) and remembering search terms on our website. The purpose of the cookies is to offer and carry out these functions. The legal basis for setting the technically necessary cookies and the processing associated with them is our legitimate interest, which consists in achieving these purposes.
2.2 Cookies for analyzing surfing behavior
We use cookies on our website that enable us to analyse your surfing and usage behaviour on our website, in particular cookies from Google Analytics (you can find out more about this under point 8). We use these cookies to analyse which search terms you enter with us, which functions you use how often and for how long, and which subpages of our website you visit how often and for how long. The data collected in this way is pseudonymised using technical precautions. The data can therefore no longer be assigned to you. The data is also not stored together with your other data. The data collected enables us to continuously optimise our website and its functions and to adapt them to your needs. The legal basis for setting the cookies used for this purpose and the processing associated with them would already be given by our legitimate interest, which is to achieve these purposes. Nevertheless, we only use these cookies if you agree to this in the cookie settings and thus consent to their use.
2.3 Cookies for advertising purposes
Our website uses the visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for advertising purposes and to measure conversions. You can find out more about this under point 10 of this privacy policy.
3. Purposes of data processing
We will process your personal data for the following purposes:
a) to provide this website to you and to further improve and develop this website
b) to create usage statistics;
c) to detect, prevent and investigate attacks on our website;
d) to respond to your requests;
e) to process your applications;
f) to send you our newsletter and to conduct surveys on your satisfaction with our products and services;
4. Legal basis for processing
The legal basis for the processing of your personal data
- according to point 3 af above, our overriding legitimate interest is to achieve the purposes set out in point 3 af above;
- according to point 3 e above, the necessity for the implementation of pre-contractual measures at your request (application);
- for sending our newsletter and our customer surveys § 107 paragraph 3 TKG (Austria) or § 7 paragraph 3 dUWG (Germany), provided that we received your email address in connection with the sale of goods to you, otherwise your consent. You can revoke this consent at any time without affecting the legality of the processing carried out up to the time of revocation.
5. Transmission of your personal data
For the purposes stated above, we will transfer your personal data to the following recipients:
- IT service providers employed by us, namely Baschnegger Amman Partner Werbeagentur GmbH in A-6850 Dornbirn;
- Advertising service providers we use;
- Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA in accordance with point 8 (Google Analytics);
- Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, in accordance with point 11 (Facebook visitor action pixel)
- For the newsletter to the sub-processor Inxmail GmbH, based in D-79106 Freiburg
Some of the recipients named above are located outside the European Economic Area (EEA) or process your personal data there. The level of data protection outside the EEA may not correspond to that of your country. However, we only transfer your personal data to countries for which the EU Commission has decided that they have an adequate level of data protection or to the USA to Google Inc. and Facebook Inc.
Google Inc. and Facebook Inc. are certified under the US-EU Privacy Shield Agreement and are therefore obliged to comply with the requirements of European data protection law. However, we would like to point out that the European Court of Justice has annulled the decision by which the EU Commission declared the level of data protection provided by this agreement to be adequate.
The transfer of data to Google Inc. and Facebook Inc. in the USA takes place without suitable guarantees in accordance with the GDPR. There is a risk for you that these recipients cannot comply with the European data protection requirements. US data protection law does not offer your data the same protection as the GDPR; in particular, you only have very limited rights as a data subject. There is also a risk that US authorities will access your data for control and monitoring purposes.
If you click on “Yes, accept all cookies including US providers” in the cookie consent, you consent to the use of cookies and the associated transmission of data to the recipients listed above in the USA in accordance with this data protection declaration. You can revoke this consent at any time by changing the cookie settings.
6. Duration of storage
We will store the data processed under points 3a-f for a period of two years. Longer storage will only occur if this is necessary to investigate identified attacks on our website.
If you take part in a competition via our website, we will store your data for the duration of the competition and thereafter for as long as legal obligations require it or claims arising from the competition can be asserted.
We will store data that we process based on your consent until we receive your revocation and beyond that for as long as legal obligations require.
If you apply to us, we will keep your data for seven months after the end of the application process.
7. Your rights regarding personal data
In accordance with applicable data protection law, you have the right to information, rectification, erasure, restriction of processing, objection and data portability. To do so, contact us using the contact details provided in point 10.
You have the right to object, in particular to data processing where we rely on a legitimate interest.
You have the right to complain to a supervisory authority in the EU or to the Austrian Data Protection Authority in Vienna if you believe that there has been a violation of European or Austrian data protection law.
8. Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, text files stored on your computer, to help the website analyze how users use the site. We process your data on the basis of your consent. You can withdraw this consent at any time with future effect as described in point 2.
The information generated by the cookie about your use of this website (including your IP address and the URLs of the web pages you visit) will be transferred to and stored by Google on servers in the USA. We do not store any of your data that is collected in connection with Google Analytics.
This website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.
You can prevent cookies from being saved by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting your data in connection with Google Analytics by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
You can also prevent Google Analytics from collecting your data on this website by clicking on the link below. An opt-out cookie will be set that prevents the future collection of your data when you visit this website.
Further information on Google’s terms of use and Google’s privacy policy can be found
at http://www.google.com/analytics/terms/de.html or
at https://www.google.at/intl/at/policies/ .
9. Use of social media share links
We use social media share links for Facebook, Pinterest and LinkedIn on our site. You can recognise these by the icons that show the logo of these social media services.
If you actually want to use a share link and its functions, you must click on the corresponding icon. You will then be directed to our page in the relevant social media service and it is possible that your IP address will be transmitted to the social media service, which will then receive the information that our website was visited from this IP address. If you now log into your user account on the relevant social media service, this service can assign your visit to our website to your user account there.
We have a share link for Facebook and Pinterest for our recipes. This allows you to share the content of our website affected by the share link on your Facebook profile or Pinterest profile, provided you log in there using your user account. This allows Facebook Inc. and/or Pinterest Inc., each based in California, USA, to assign the shared content to your user account.
We would like to point out that as the operator of our website we have no knowledge of the content of the transmitted data or its use by the social media service. If you do not want the social media service to be able to assign your visit to our website to your user account, please log out of your user account before visiting our website.
Further information on data protection of the social media services linked to our website is provided under the following links:
From Facebook under the link: https://www.facebook.com/about/privacy/
From Pinterest under the link https://policy.pinterest.com/de/privacy-policy
From LinkedIn under the link https://www.linkedin.com/legal/privacy-policy?_l=de_DE
10. Our contact details
If you have any questions or concerns regarding the processing of your personal data, please contact us:
Rupp Austria GmbH, 6912 Hörbranz, Krüzastraße 8
T 0043 (0)5573 8080; F 0043 (0)5573 8080-150; E cheese@rupp.at
11. Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions. This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. And site visitors who log in to Facebook can be shown the provider’s ads there.
This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users.
However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the site operator cannot influence this use of the data. You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/ . You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings area at www.facebook.com/ads/preferences/ . You must be logged in to Facebook to do this. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .
The use of the visitor action pixel and the associated tracking is based on your consent. You can revoke this consent at any time with effect for the future as described in point 2.
12. Facebook fan page
Our company operates a fan page on Facebook. When you visit this fan page, Facebook places cookies on your device, regardless of whether you are a Facebook user yourself. You can find out what cookies are in point 2 of this privacy policy above.
Facebook uses these cookies to evaluate your behavior on our fan page according to certain criteria and to provide us with this evaluation anonymously. Facebook calls this service “Facebook Insights”. You can find more information about the processing of Insights data at https://www.facebook.com/legal/terms/information_about_page_insights_data
The insights data is anonymous for us, but not for Facebook if you are a Facebook user. In this case, Facebook can assign this data to your user account. You can find out more about this in Facebook’s privacy policy.
Facebook Ireland and we are jointly responsible for data processing for Facebook Insights in accordance with Art. 26 GDPR. Facebook Ireland has primary responsibility for processing the Insights data. We do not make any decisions regarding the processing of the Insights data, in particular regarding the other recipients of this data or the storage period of the cookies used for this purpose on the end devices.
You can assert your rights as a data subject either with Facebook Ireland or with us.
We have entered into a joint controllership agreement with Facebook Ireland, the essential content of which is made available by Facebook Ireland here: https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of the Insights data is your consent, which you can give in the cookie information that appears when you visit our website. Like any other consent, you can revoke this at any time with effect for the future.

